For each sector we ask ChatGPT and Google's AI answers (AI Mode and AI Overview, plus Gemini in some studies) hundreds of questions that never name a brand, in the language of the market, then count which brands the answers put forward and which sources they cite. Every study is a dated snapshot.
Each study shows which brands the answers named, by engine and by topic, with every question and source.
Easyfairs fairs appear in 65% of Belgian and 44% of Swedish answers, clear of every other organiser; in the Netherlands its 41% is statistically tied with Jaarbeurs' 32%. Batibouw, WoTS and Elmia Subcontractor are each country's most named single fair.
Retailers carry the shopping, service and value questions, CeraVe carries efficacy and trust, and Lush and The Body Shop lead on sustainability and ethics. Google Shopping cards and boots.com are the most cited links.
Microsoft Security is named in half of all answers and leads on fit for smaller businesses, while Palo Alto Networks leads the leadership and scale questions. Reddit and Gartner are the most cited sources.
16 brands · 250 questions · 997 answers · Measured October 7, 2026Read the studyVisibility is the share of a sector's answers that name the brand, so it compares brands within a sector more fairly than across sectors. The grey line is the 95% range.
The questions never name a brand, so a brand that appears was volunteered by the AI. Questions are written the way a buyer or shopper would ask, across topics such as reliability, value, customer service, safety and ethics, and checked so that none points to a tracked brand.
AI answers vary from run to run, so each study is a dated snapshot rather than a permanent ranking. It shows whether a brand appeared and which sources were cited, not how favourably it was described.