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The GEO playbook Moonrank's GEO Agent uses to get your brand cited in AI answers.

---
name: ai-overviews
description: Optimize a page to get cited in AI answers — Google AI Overviews, ChatGPT, Perplexity, and Gemini — not just ranked in blue links.
owner: Moonrank GEO Agent
---

Publish and maintain an llms.txt so AI crawlers describe your business correctly.

---
name: llms-txt
description: Create and maintain an llms.txt file so AI crawlers and assistants can find, understand, and correctly describe your site.
owner: Moonrank GEO Agent
---

Build the prompt set that measures whether AI assistants say your name — and act on it.

---
name: ai-visibility-tracking
description: Build the prompt set that measures how often AI assistants mention your brand, and turn the trend into a content backlog.
owner: Moonrank GEO Agent
---

Spot the tells that make content read as AI-generated, and rewrite it into writing humans trust.

---
name: ai-detection
description: Check whether content reads as AI-generated and rewrite it into natural, specific writing that resonates with humans and survives AI-content classifiers.
owner: Moonrank GEO Agent
---

Build a semantic cluster mapped to Know-Simple, Know and Do intents, so answer engines can draw on all of it.

---
name: aeo-clusters
description: Build a semantic cluster for answer engines — satellite pages mapped to Know-Simple, Know and Do intents, so the whole topic is covered rather than one query.
owner: Moonrank GEO Agent
---

Map the entities a page needs to align with a query — base terms, quantified proof, formats, and the concepts competitors omit.

---
name: vector-entities
description: Map the entities a page must contain to align semantically with a query — base terms, quantified proof, multimodal formats, and the expert concepts competitors omit.
owner: Moonrank GEO Agent
---

The full operating loop: find opportunities, prioritize by impact, ship, measure, repeat — every week.

---
name: seo
description: Run the full SEO operating loop as a continuous cycle — find opportunities, prioritize by impact, ship fixes and content, measure, repeat.
owner: Moonrank SEO Agent
---

Find and fix what stops Google crawling, rendering, and indexing your site — grouped by root cause.

---
name: technical-seo
description: Audit and fix the technical foundations of a site — crawlability, indexation, rendering, redirects, canonical logic, and Core Web Vitals.
owner: Moonrank SEO Agent
---

Decide which store URLs deserve the index, make them excellent, and stop facets from bleeding authority.

---
name: ecommerce-seo
description: Optimize an online store for search — category and product page structure, faceted navigation, product schema, and duplicate-content control.
owner: Moonrank SEO Agent
---

Win the map pack: a complete profile, consistent NAP, real location pages, and a review engine.

---
name: local-seo
description: Rank a business in local search and the map pack — Google Business Profile, NAP consistency, local landing pages, and reviews.
owner: Moonrank SEO Agent
---

A ready-to-run audit: the exact methodology Moonrank's SEO Agent uses to find what's costing you traffic.

---
name: seo-audit
description: Run a prioritized technical and on-page SEO audit of a site, and return fixes ordered by impact rather than by checklist.
owner: Moonrank SEO Agent
---

Find the pages ranking 5–20 and ship the one change that moves each to page one.

---
name: quick-wins
description: Find the pages already ranking just off page one and ship the smallest change that moves them up.
owner: Moonrank SEO Agent
---

Find pages quietly losing traffic and decide whether to refresh, consolidate, or retire each one.

---
name: content-decay
description: Find pages losing traffic over time and decide, per page, whether to refresh, consolidate, or retire them.
owner: Moonrank SEO Agent
---

Route authority from the pages that have it to the commercial pages that need it.

---
name: internal-linking
description: Route authority through a site deliberately — from the pages that have it to the pages that need it.
owner: Moonrank SEO Agent
---

Find the keywords competitors rank for that you don't, and turn the gap into a prioritized content plan.

---
name: content-gap
description: Find the topics and keywords competitors rank for that you don't, and turn the gap into a prioritized content plan.
owner: Moonrank SEO Agent
---

Decode intent, features, and the winning content shape from the search results before writing a word.

---
name: serp-analysis
description: Read the search results for a query to decode intent, SERP features, and the content shape that actually wins before writing anything.
owner: Moonrank SEO Agent
---

Track rankings that show real trends — segmented, deduplicated, and tied to pages — instead of daily noise.

---
name: rank-tracking
description: Set up keyword rank tracking that shows real trends — segmented, deduplicated, and tied to pages — instead of daily noise.
owner: Moonrank SEO Agent
---

Build reports that connect SEO work to outcomes — honest attribution and decisions, not dashboards.

---
name: seo-reporting
description: Build SEO reports that connect work to outcomes — the right metrics, honest attribution, and decisions at the end instead of dashboards.
owner: Moonrank SEO Agent
---

Write descriptions that win the click: accurate, specific, query-matched, and never truncated.

---
name: meta-descriptions
description: Write meta descriptions that win the click — accurate, specific, query-matched, and within pixel limits.
owner: Moonrank SEO Agent
---

Write titles that rank and get clicked: the query early, the promise clear, no truncation.

---
name: title-tags
description: Write and optimize title tags that rank and get clicked — the query early, the promise clear, no truncation, no clickbait.
owner: Moonrank SEO Agent
---

Add validated JSON-LD so pages qualify for rich results and read unambiguously to crawlers and AI.

---
name: schema-markup
description: Add and validate structured data (JSON-LD) so pages qualify for rich results and are unambiguous to crawlers and AI.
owner: Moonrank SEO Agent
---

Generate thousands of indexable pages from structured data without tripping thin-content filters.

---
name: programmatic-seo
description: Generate hundreds or thousands of high-quality, indexable pages from structured data without tripping thin-content filters.
owner: Moonrank SEO Agent
---

Audit whether pages are indexable and indexed, separating technical causes from observed status.

---
name: indexation-check
description: Audit whether a site's pages are actually indexable and indexed, separating technical causes from observed status, and never confusing "not indexed" with "not testable".
owner: Moonrank SEO Agent
---

Audit LCP, CLS and TBT across a sample of pages, mobile-first, and get a fix plan for the worst offenders.

---
name: core-web-vitals
description: Audit Core Web Vitals across a sample of a site's pages, mobile-first, and turn the findings into a prioritized fix plan for the worst offenders.
owner: Moonrank SEO Agent
---

Build one site-wide entity graph in JSON-LD, referenced by @id, with page schema derived from the content itself.

---
name: structured-data-graph
description: Build a single site-wide entity graph in JSON-LD, referenced by @id, with per-page schema derived from the content itself rather than typed by hand.
owner: Moonrank SEO Agent
---

Detect pages competing for the same query, classify the conflict, and pick the fix that fits it.

---
name: cannibalization
description: Detect pages competing for the same query, classify the type of conflict, and pick the right fix — merge, redirect, differentiate, or leave alone.
owner: Moonrank SEO Agent
---

Build a parent/child/grandchild linking plan from Search Console data, prioritized by impressions and business value.

---
name: internal-linking-gsc
description: Build an internal linking plan from Search Console data — parent, child and grandchild pages, prioritized by impressions, position potential and business value.
owner: Moonrank SEO Agent
---

Design pillars, hubs and satellites with diversified anchors, and audit the graph for orphans and dead ends.

---
name: internal-linking-architecture
description: Design a site's internal link graph from its editorial structure — pillars, hubs and satellites, diversified anchors, and an audit of orphan and dead-end pages.
owner: Moonrank SEO Agent
---

Turn a theme into an exhaustive, qualified and prioritized keyword list, each with its intent and difficulty.

---
name: keyword-research
description: Turn a theme or a handful of seed keywords into an exhaustive, qualified and prioritized list, each keyword carrying its intent and its difficulty.
owner: Moonrank SEO Agent
---

Map a competitive head term into an objective x industry matrix, each cell scored on AI-citation potential.

---
name: keyword-matrix-geo
description: Map a competitive head term into an objective x industry matrix, each cell qualified on its chance of being cited in an AI answer.
owner: Moonrank GEO Agent
---

Sort keywords into the ones AI answers absorb and the ones that still send you traffic, with the reason for each.

---
name: ai-resistant-keywords
description: Sort keywords into the ones AI answers absorb without a click and the ones that still send traffic, and say why each lands where it does.
owner: Moonrank GEO Agent
---

Find pages ranking 3–15 whose CTR falls short of their position, and fix the gap without new content.

---
name: ctr-gap-analysis
description: Find pages ranking 3-15 whose click-through rate falls short of what their position should earn, and fix the gap without writing new content.
owner: Moonrank SEO Agent
---

Design the page models, templates, priority matrix and 90-day plan that turn a data set into organic surface.

---
name: pseo-strategy
description: Design a programmatic SEO strategy — the page models, templates, priority matrix, keywords and 90-day plan that turn a data set into organic surface.
owner: Moonrank SEO Agent
---

Design calculators, simulators and generators that own transactional queries and convert the traffic they earn.

---
name: product-led-seo
description: Design interactive tools — calculators, simulators, generators, audits — that own transactional queries and convert the traffic they earn.
owner: Moonrank SEO Agent
---

Report brand visibility inside AI answers — mention and citation share kept separate, per engine, per prompt, versus competitors.

---
name: ai-visibility-report
description: Report how visible a brand is inside AI-assistant answers — mention share and citation share kept separate, per engine and per prompt, against competitors, with GEO-specific next actions.
owner: Moonrank GEO Agent
---

A monthly or quarterly SEO review from your own data — traffic, rankings, backlinks, health, AI visibility — ending in five grounded actions.

---
name: seo-performance-review
description: Produce a monthly or quarterly SEO review from the workspace's own data — traffic, rankings, backlinks, technical health and AI visibility — with five data-grounded next actions.
owner: Moonrank SEO Agent
---

Score technical health, visibility and backlink risk into one traffic-light verdict with a ranked top-ten fix list.

---
name: site-health-score
description: Score a site's technical health, visibility and backlink risk into one traffic-light verdict with a ranked top-ten fix list.
owner: Moonrank SEO Agent
---

Turn a seed into a clustered content plan prioritised by winnability, sequenced into phases, and proposed onto the calendar.

---
name: content-plan-builder
description: Turn a topic, a keyword list or the site itself into a clustered content plan prioritised by winnability, sequenced into phases, and proposed straight onto the content calendar.
owner: Moonrank SEO Agent
---

A ranked, outreach-ready list of domains that link to competitors but not to you, scored on authority, overlap, fit and gettability.

---
name: competitor-backlink-gap
description: Build a ranked, outreach-ready list of domains that link to competitors but not to this site, scored on authority, overlap, freshness, topical fit and how gettable the link is.
owner: Moonrank SEO Agent
---

Turn a target query into a brief a writer or agent can draft from without follow-up questions.

---
name: article-brief
description: Turn a target query into a production-ready brief a writer or agent can draft from without asking follow-up questions.
owner: Moonrank Writer Agent
---

Plan the full set of pages that makes you the obvious authority on a topic.

---
name: topical-map
description: Plan the full set of pages that makes a site the obvious authority on a topic, and the order to publish them in.
owner: Moonrank Writer Agent
---

Write a single, focused, SEO-aware blog post: one topic, one reader, one takeaway.

---
name: blog-post
description: Write a single, focused, SEO-aware blog post — one topic, one reader, one takeaway — that earns its ranking instead of imitating it.
owner: Moonrank Writer Agent
---

Write a comprehensive pillar guide (2,000–5,000 words) that owns a topic outright.

---
name: long-form-content
description: Write a comprehensive pillar guide (2,000–5,000 words) that owns a topic — complete enough to be the reference, structured enough to be read in pieces.
owner: Moonrank Writer Agent
---

Write a scannable list article ("N X for Y") with a curated, honest set of items.

---
name: listicle
description: Write a scannable list article ("N X for Y") built on a curated, honest set of items — a ranking with reasons, not an inventory.
owner: Moonrank Writer Agent
---

Write step-by-step content that takes a reader from a clear starting point to a done state.

---
name: how-to-guide
description: Write step-by-step instructional content that takes a defined reader from a clear starting point to a verifiable done state.
owner: Moonrank Writer Agent
---

Build the skeleton of a piece before drafting: headings, questions, and proof placement.

---
name: content-outline
description: Build the structural skeleton of a piece before drafting — heading hierarchy, the question each section answers, and what proof goes where.
owner: Moonrank Writer Agent
---

Map themes, formats, keywords, and channels to a publishing cadence you can hold.

---
name: content-calendar
description: Plan and schedule content over time — themes, formats, keywords, and channels mapped to a publishing cadence the team can actually hold.
owner: Moonrank Writer Agent
---

Diagnose why a page is decaying, fix the actual cause, and reclaim the ranking.

---
name: content-refresh
description: Update existing content to reclaim rankings and relevance — diagnose the decay, decide what changes, ship the update.
owner: Moonrank Writer Agent
---

Turn one proven asset into many channel-native pieces — claims extracted, never copy-pasted.

---
name: content-repurposing
description: Turn one source asset into many channel-native pieces — extract the claims, reshape per channel, never copy-paste.
owner: Moonrank Writer Agent
---

Craft headlines, titles, and subject lines that earn the click without overpromising.

---
name: headline-writing
description: Craft headlines, titles, and subject lines that earn the click without overpromising — clear beats clever, every time.
owner: Moonrank Writer Agent
---

Write persuasive, benefit-led copy in the customer's own language, with proof next to every claim.

---
name: copywriting
description: Write persuasive, conversion-focused copy — benefit-led, in the customer's own language, with proof next to every claim.
owner: Moonrank Writer Agent
---

Write paid ad copy fitted to each platform's format and limits, with variants built for testing.

---
name: ad-copy
description: Write paid ad copy that fits each platform's format and character limits, with hooks and variants built for testing.
owner: Moonrank Writer Agent
---

Write a full landing page built to convert: clear hero, persuasive section flow, proof, one CTA.

---
name: landing-page-copy
description: Write a full landing page built to convert — a clear hero, a persuasive section flow, proof, and one CTA.
owner: Moonrank Writer Agent
---

Write a long-form sales page that leads with one promise and handles objections before the close.

---
name: sales-page
description: Write a long-form sales page that leads with one promise, builds a logical argument, and handles objections before the close.
owner: Moonrank Writer Agent
---

Turn a raw price list into a page that names plans by buyer and answers the questions that block checkout.

---
name: pricing-page
description: Turn a raw price list into a pricing page that names plans by buyer, anchors value, and answers the questions that block checkout.
owner: Moonrank Writer Agent
---

Turn product specs into a scannable, benefit-led description that helps a shopper decide quickly.

---
name: product-description
description: Turn product specs into a scannable, benefit-led description that helps a shopper decide quickly.
owner: Moonrank Writer Agent
---

Build a fair, decisive comparison page that earns trust by being honest about trade-offs.

---
name: comparison-page
description: Build a fair, decisive comparison page ("X vs Y" or "alternatives to X") that wins the reader's trust by being honest about trade-offs.
owner: Moonrank Writer Agent
---

Turn a customer win into a credible case study anchored in verifiable numbers.

---
name: case-study
description: Turn a customer win into a credible case study using a challenge-solution-results arc anchored in real numbers.
owner: Moonrank Writer Agent
---

Elicit specific, believable testimonials and edit them into proof — without scripting anyone.

---
name: testimonial
description: Elicit specific, believable customer testimonials and edit them into proof without putting words in anyone's mouth.
owner: Moonrank Writer Agent
---

Build an FAQ from the questions buyers really ask, with answers that resolve first and link second.

---
name: faq-page
description: Build an FAQ page from the real questions buyers ask, with concise answers that resolve the concern first and link deeper second.
owner: Moonrank Writer Agent
---

Write plain-language glossary entries that earn definitional citations from AI answers.

---
name: glossary
description: Write clear, consistent glossary entries that define a term in plain language, show an example, and earn definitional citations from AI answers.
owner: Moonrank Writer Agent
---

Turn fuzzy voice adjectives into documented rules a writer or agent can actually apply.

---
name: brand-voice
description: Turn fuzzy voice adjectives into a documented brand voice with concrete attributes, do/don't examples, and rules a writer or agent can apply.
owner: Moonrank Writer Agent
---

Catch grammar, spelling, and consistency errors in systematic passes — without rewriting the author.

---
name: proofreading
description: Catch grammar, spelling, punctuation, and consistency errors in systematic passes, flagging each fix without rewriting the author's voice.
owner: Moonrank Writer Agent
---

Localize content so it reads as though it was written in the target language, SEO included.

---
name: translation
description: Localize content so it reads as though written in the target language — meaning and intent over word-for-word, with SEO terms researched per market.
owner: Moonrank Writer Agent
---

Structure audience, competitor, and demand research into a brief someone can decide from.

---
name: market-research
description: Structure audience, competitor, and demand research into a decision-ready brief that content and positioning can be built on.
owner: Moonrank Writer Agent
---

Build a content brief whose heading structure comes from semantic vectors and micro-intents, not from the current top three.

---
name: semantic-brief
description: Produce a content brief whose Hn structure comes from semantic vectors and micro-intents rather than from copying the current top three results.
owner: Moonrank Writer Agent
---

Map a B2B audience's fears into high-surprise verbatims and atomic proofs that disarm them.

---
name: objection-mapping
description: Map a B2B audience's fears and objections into high-surprise verbatims and atomic proofs, so pages answer the thing that actually blocks the sale.
owner: Moonrank Writer Agent
---

Turn one real insight into a LinkedIn post that earns reach without sounding generic.

---
name: linkedin-post
description: Turn one real insight into a LinkedIn post that earns reach without sounding like every other founder post.
owner: Moonrank LinkedIn Agent
---

Find the recommendation threads your buyers read, and answer them credibly.

---
name: reddit-answers
description: Find the threads where your buyers ask for recommendations and answer them in a way that survives the subreddit.
owner: Moonrank Reddit Agent
---

Turn a result or teardown into a thread that earns reach on post one and holds to the last.

---
name: x-thread
description: Turn a piece of work into an X thread that earns reach on its first post and holds attention to the last.
owner: Moonrank X Agent
---

Plan a week of LinkedIn posts that builds an audience and sells, instead of posting whatever comes to mind.

---
name: linkedin-content-mix
description: Plan a week of LinkedIn posts that builds an audience and sells, by balancing five post types instead of posting whatever comes to mind.
owner: Moonrank LinkedIn Agent
---

Write a comment-to-get post that gives away something useful and turns comments into qualified conversations.

---
name: linkedin-lead-magnet
description: Write a comment-to-get LinkedIn post that gives away something useful and turns the comments into qualified conversations.
owner: Moonrank LinkedIn Agent
---

Sell one specific offer on LinkedIn with Problem, Agitate, Solution, without sounding like an ad.

---
name: linkedin-offer-post
description: Write a LinkedIn post that sells one specific offer with Problem, Agitate, Solution, without sounding like an ad.
owner: Moonrank LinkedIn Agent
---

Write a launch or relaunch post that makes the novelty obvious and gets people to try it, not a press release.

---
name: linkedin-launch-post
description: Write a LinkedIn launch or relaunch post that makes the novelty obvious and gets people to try the thing, instead of a press release nobody reads.
owner: Moonrank LinkedIn Agent
---

Turn a LinkedIn post into an image prompt for a clean, on-brand visual that says what the reader gets.

---
name: linkedin-post-visual
description: Turn a LinkedIn post into an image-generation prompt for a clean, on-brand visual that stops the scroll and says what the reader gets.
owner: Moonrank LinkedIn Agent
---