Moonrank

Comparison Page skill

The playbook Moonrank's Writer Agent uses to build "X vs Y" and "alternatives to" pages that concede real points, source every claim, and still close the right buyer.

Download the methodology, see how the agent picks verdicts, or run it live inside the Writer Agent.

Get the skill fileTry the Moonrank Writer Agent
Category
Writer
Agent
Writer Agent
Format
comparison-page.md
Price
Free to download

The skill file

comparison-page.md
---
name: comparison-page
description: Build a fair, decisive comparison page ("X vs Y" or "alternatives to X") that wins the reader's trust by being honest about trade-offs.
owner: Moonrank Writer Agent
---

# Comparison Page
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Free to download · account requiredTry the Moonrank Writer Agent
About this skill

What is the Comparison Page skill?

The Comparison Page skill is how Moonrank's Writer Agent writes vendor comparisons that buyers actually believe: verdict stated upfront, comparison run on the buyer's criteria rather than a rigged feature list, real concessions to the competitor, and every contested claim sourced and dated.

It's written as a SKILL.md, a plain-language instruction format that people and AI agents can both follow. Read it to rewrite your own versus pages, hand it to whoever owns competitive content, or let the Writer Agent draft and maintain the pages from your win/loss notes.

Downloading the playbook is free with a Moonrank account. Re-verifying competitor claims on a schedule and keeping every comparison current is what the Writer Agent does.

Example

See it in action

You ask

“Our 'vs' page wins every row of the table and it still doesn't convert. Why?”

Agent does

A 22-row table where you win 22 rows reads as an ad, and buyers discount all of it. Your own win/loss notes say you lose deals on native integrations and win them on price and onboarding speed — the page mentions none of that. The rebuild: 6 buyer criteria, two honest concessions (integrations, enterprise SSO), sourced pricing checked this month, and a verdict block that names the 5-seat, no-IT-team buyer you actually win.

How it works

From input to fix list

  1. 1

    You name the competitor

    Plus your honest read on where each product wins — win/loss notes if you have them.

  2. 2

    Moonrank sets the criteria

    The 5–7 things this buyer actually weighs, not the feature list where you happen to win.

  3. 3

    It writes the honest table

    Wins on both sides, concessions named, every contested claim sourced and dated.

  4. 4

    It delivers the verdicts

    "Choose them if, choose us if" as concrete situations, stated in the first screen.

What's included

Everything it checks

Upfront verdict

Who should pick which product, stated in the intro — not buried in the conclusion.

Buyer-criteria table

The 5–7 criteria the buyer weighs, kept even where you lose.

Real concessions

At least two rows the competitor wins, with the buyer they win them for.

Sourced claims

Every contested price, limit, and feature claim with a source and a check date.

Segment verdicts

Concrete choose-them / choose-us situations instead of superlatives.

Freshness schedule

A dated page and a re-verification cadence, because stale comparisons backfire.

Use cases

When to reach for it

  • Own the "you vs competitor" search instead of ceding it to their version.
  • Rank for "alternatives to X" with a page that reads as a resource, not an ad.
  • Stop re-litigating the same competitor claims on every sales call.
  • Turn win/loss notes into a page that pre-qualifies the buyers you actually win.
  • Audit an existing versus page for rigged rows and unsourced claims.
Questions

Frequently asked questions

It's the Writer methodology Moonrank's Writer Agent follows — written out step by step, so you can read exactly how the work gets done rather than trusting a black box.

A plain-language instruction file that both people and AI agents can follow. Open it in any editor, paste it into Claude or ChatGPT, or drop it into an agent framework that reads skill files.

Yes. Every skill file is free with a Moonrank account — we ask for an email, not a credit card. Running the skill continuously against your site is what the paid product does.

Absolutely. The file is yours to adapt. Hand it to your team as a standard, run it manually, or point your own agent at it. Nothing in it depends on our platform.

The Writer Agent runs this methodology against your site on a schedule, prioritizes what it finds, and ships copy-ready fixes — no manual runs, no downloads to manage.

Related skills

Pair it with these skills

Writer

Pricing Page

Turn a raw price list into a page that names plans by buyer and answers the questions that block checkout.

Writer

Landing Page Copy

Write a full landing page built to convert: clear hero, persuasive section flow, proof, one CTA.

Find out what AI says about your brand.