Moonrank

Pricing Page skill

The playbook Moonrank's Writer Agent uses to turn a price list into a pricing page — plans named by buyer, value anchored, and every checkout-blocking question answered on the page.

Download the methodology, see how the agent names and anchors plans, or run it live inside the Writer Agent.

Get the skill fileTry the Moonrank Writer Agent
Category
Writer
Agent
Writer Agent
Format
pricing-page.md
Price
Free to download

The skill file

pricing-page.md
---
name: pricing-page
description: Turn a raw price list into a pricing page that names plans by buyer, anchors value, and answers the questions that block checkout.
owner: Moonrank Writer Agent
---

# Pricing Page
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Free to download · account requiredTry the Moonrank Writer Agent
About this skill

What is the Pricing Page skill?

The Pricing Page skill is how Moonrank's Writer Agent rewrites the page where buying decisions actually stall: naming each plan after the buyer it's for, anchoring the price against what it replaces, and answering the contract, limit, and cancellation questions right next to the buttons.

It's written as a SKILL.md, a plain-language instruction format that people and AI agents can both follow. Read it to rework your own pricing page, use it to brief a redesign, or let the Writer Agent draft the copy from your plans and your support inbox.

Downloading the playbook is free with a Moonrank account. Keeping the page in sync with your plans and the questions buyers actually ask is what the Writer Agent does.

Example

See it in action

You ask

“People hit our pricing page and bounce. Three plans, clear prices — what's missing?”

Agent does

Your plans are named Starter, Pro, and Business, and the grid compares 31 features — 26 of them identical across plans. A visitor can't tell which plan is theirs, so they leave to think about it. The rewrite: name each plan by buyer, cut the grid to the 4 rows that differ, mark Pro as the default with one line of reasoning, and answer the two questions your support inbox gets weekly — seat definition and what happens at the usage limit — above the buttons.

How it works

From input to fix list

  1. 1

    You provide the plans

    Prices, what differs between plans, and the questions buyers ask before purchase.

  2. 2

    Moonrank names by buyer

    Each plan becomes a person or company size, with a one-line "this is you if".

  3. 3

    It anchors and trims

    Each price lands against what it replaces; the feature grid shrinks to the rows that decide.

  4. 4

    It clears the blockers

    Limits, contract, cancellation, and seats answered in plain sentences next to the CTAs.

What's included

Everything it checks

Buyer-named plans

One buyer per plan, so a reader self-selects in a single pass.

Value anchors

What each price stands against — tools replaced, hours saved, agency avoided.

Decision-only grid

The 3–5 differences that change the choice; the full matrix behind a toggle.

Marked default

The plan most buyers should take, with the one-line reason stated.

Blocker answers

Contract, limits, cancellation, and seat definitions — on the page, not in a doc.

CTA mapping

Trial versus talk-to-sales, labeled for the buyer each one serves.

Use cases

When to reach for it

  • Stop the bounce on a pricing page decided buyers keep leaving.
  • Rename tier-adjective plans so readers can self-select.
  • Cut a 30-row feature grid down to the rows that decide.
  • Move recurring pre-sales questions out of the support inbox and onto the page.
  • Prepare pricing copy for a plan or price change without a full redesign.
Questions

Frequently asked questions

It's the Writer methodology Moonrank's Writer Agent follows — written out step by step, so you can read exactly how the work gets done rather than trusting a black box.

A plain-language instruction file that both people and AI agents can follow. Open it in any editor, paste it into Claude or ChatGPT, or drop it into an agent framework that reads skill files.

Yes. Every skill file is free with a Moonrank account — we ask for an email, not a credit card. Running the skill continuously against your site is what the paid product does.

Absolutely. The file is yours to adapt. Hand it to your team as a standard, run it manually, or point your own agent at it. Nothing in it depends on our platform.

The Writer Agent runs this methodology against your site on a schedule, prioritizes what it finds, and ships copy-ready fixes — no manual runs, no downloads to manage.

Related skills

Pair it with these skills

Writer

Sales Page

Write a long-form sales page that leads with one promise and handles objections before the close.

Writer

Comparison Page

Build a fair, decisive comparison page that earns trust by being honest about trade-offs.

Find out what AI says about your brand.