Moonrank

Content Refresh skill

The playbook Moonrank's Writer Agent uses to update existing content and reclaim rankings — diagnose the decay, decide what changes, ship the update.

Download the methodology, see how the agent diagnoses a sliding page, or run it live inside the Writer Agent.

Get the skill fileTry the Moonrank Writer Agent
Category
Writer
Agent
Writer Agent
Format
content-refresh.md
Price
Free to download

The skill file

content-refresh.md
---
name: content-refresh
description: Update existing content to reclaim rankings and relevance — diagnose the decay, decide what changes, ship the update.
owner: Moonrank Writer Agent
---

# Content Refresh
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Free to download · account requiredTry the Moonrank Writer Agent
About this skill

What is the Content Refresh skill?

The Content Refresh skill is how Moonrank's Writer Agent repairs decaying pages: confirm the decline is real, diagnose whether it's staleness, an intent shift, stronger competitors, or self-cannibalization — then apply the fix that matches, keeping every passage that still earns impressions.

It's written as a SKILL.md, a plain-language instruction format that people and AI agents can both follow. Read it to run your own refresh sprints, hand it to whoever owns organic maintenance, or let the Writer Agent find the decaying pages and ship the updates.

Downloading the playbook is free with a Moonrank account. Watching your pages for decay and refreshing them before the traffic is gone is what the Writer Agent does continuously.

Example

See it in action

You ask

“Our best guide went from position 3 to position 9 in six months. Do we rewrite it?”

Agent does

Not a rewrite. The diagnosis: the SERP shifted from long guides to comparison tables, and two of your seven H2s carry 80% of the page's remaining impressions. The refresh keeps those two sections untouched, replaces three stale sections with a comparison table answering the new intent, updates 11 screenshots from two product versions ago, and rewrites the title and answer paragraph. Check-in is set for five weeks out — historically that page moves within four.

How it works

From input to fix list

  1. 1

    You point at the sliding page

    The URL, plus its query and position history over the last 6–12 months.

  2. 2

    Moonrank diagnoses the decay

    Staleness, intent shift, stronger competitors, or your own newer page cannibalizing it.

  3. 3

    It plans the matching fix

    What gets kept because it earns impressions, and what gets rewritten, added, or removed — with reasons.

  4. 4

    It ships and schedules the check

    Surfaces refreshed, reindexing requested, and a check-in date logged 4–6 weeks out.

What's included

Everything it checks

Decay confirmation

Clicks and position versus the page's peak, with seasonal dips separated from real decline.

Four-cause diagnosis

Staleness, intent shift, outcompeted, or cannibalized — each with its own fix.

Keep list

The headings and passages preserved because they still earn impressions.

Change plan

Sections rewritten, added, or removed — each with the reason attached.

Surface refresh

Title, meta description, direct-answer paragraph, dates, and internal links.

Measured follow-up

An honest modified date, a reindex request, and a check-in 4–6 weeks out.

Use cases

When to reach for it

  • Reclaim rankings on pages that are sliding quarter over quarter.
  • Fix stale facts, prices, and screenshots before they cost trust.
  • Respond when a SERP changes shape and your page didn't.
  • Stop two of your own pages from cannibalizing each other.
  • Run refresh sprints on the pages with proven demand first.
Questions

Frequently asked questions

It's the Writer methodology Moonrank's Writer Agent follows — written out step by step, so you can read exactly how the work gets done rather than trusting a black box.

A plain-language instruction file that both people and AI agents can follow. Open it in any editor, paste it into Claude or ChatGPT, or drop it into an agent framework that reads skill files.

Yes. Every skill file is free with a Moonrank account — we ask for an email, not a credit card. Running the skill continuously against your site is what the paid product does.

Absolutely. The file is yours to adapt. Hand it to your team as a standard, run it manually, or point your own agent at it. Nothing in it depends on our platform.

The Writer Agent runs this methodology against your site on a schedule, prioritizes what it finds, and ships copy-ready fixes — no manual runs, no downloads to manage.

Related skills

Pair it with these skills

SEO

Content Decay

Find pages quietly losing traffic and decide whether to refresh, consolidate, or retire each one.

Writer

Content Calendar

Map themes, formats, keywords, and channels to a publishing cadence you can hold.

Find out what AI says about your brand.