Local SEO skill
The playbook Moonrank's SEO Agent uses to rank a business in local search and the map pack — Google Business Profile, NAP consistency, location pages, and reviews, worked in the right order.
Download the methodology, see how the agent builds the per-location plan, or run it live inside the SEO Agent.
- Category
- SEO
- Agent
- SEO Agent
- Format
- local-seo.md
- Price
- Free to download
The skill file
What is the Local SEO skill?
The Local SEO skill is how Moonrank's SEO Agent ranks a business where its customers actually search: the map pack and local results. It works the signals you control — profile completeness, citation consistency, real location pages, and review velocity — since you can't move your address.
It's written as a SKILL.md, a plain-language instruction format that people and AI agents can both follow. Read it to work your own locations, hand it to whoever manages your profiles, or let the SEO Agent run it end to end.
Downloading the playbook is free with a Moonrank account. Keeping it running — review responses, citation checks, monthly per-location tracking — is what the SEO Agent does so nobody has to remember.
See it in action
“A competitor with a 3.9 rating outranks us in the map pack and we're at 4.7. How is that possible?”
Their profile is complete and yours isn't: your primary category is "Contractor" instead of "Roofing contractor", which caps you on every roofing query. Your phone number differs across 14 of 22 citations — an old tracking number never cleaned up. And they add 6 reviews a month to your 1; velocity beats your higher score. Fix the category today, correct the 14 citations, and start a one-tap review ask: those three moves cover most of the gap.
From input to fix list
- 1
You connect your Business Profile
Plus your locations and review history, so the agent sees what Google sees.
- 2
Moonrank audits every signal
Profile completeness, category choice, citation consistency, location pages, and review velocity.
- 3
It builds a per-location plan
Profile gaps in fix order, each bad citation with its correction, and a page verdict per location.
- 4
It runs the ongoing engine
Review cadence, response tracking, and monthly rank, call, and direction data per location.
Everything it checks
Profile completeness audit
Primary and secondary categories, services, hours, photos, and attributes — every gap listed.
NAP citation sweep
Every mention of your name, address, and phone found and reconciled, aggregators first.
Location page verdicts
Build, rewrite, or keep — one real page per location, never a city-swapped template.
Review engine
A one-tap ask at the moment of satisfaction, and responses to every review within a week.
Local link targets
Chambers, sponsorships, press, and suppliers — prominence built from links Google trusts locally.
Per-location tracking
Rank, calls, direction requests, and clicks, monthly, so a stalling location gets diagnosed.
When to reach for it
- Beat a worse-rated competitor that outranks you in the map pack.
- Fix the category and citation issues silently capping your visibility.
- Replace one generic contact page with real pages per location.
- Build a review flow that runs monthly without anyone chasing it.
- Track each location's rank and calls instead of one blended number.