Moonrank

Internal Linking skill

The playbook Moonrank's SEO Agent uses to map a site's internal link graph and route authority from the pages that have it to the pages that need it.

Download the methodology, see how the agent picks sources and anchors, or run it live inside the SEO Agent.

Get the skill fileTry the Moonrank SEO Agent
Category
SEO
Agent
SEO Agent
Format
internal-linking.md
Price
Free to download

The skill file

internal-linking.md
---
name: internal-linking
description: Route authority through a site deliberately — from the pages that have it to the pages that need it.
owner: Moonrank SEO Agent
---

# Internal Linking
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Free to download · account requiredTry the Moonrank SEO Agent
About this skill

What is the Internal Linking skill?

The Internal Linking skill is how Moonrank's SEO Agent turns internal links from an afterthought into a deliberate system: mapping the link graph, finding where authority pools, and routing it to the pages that actually need to rank.

It's written as a SKILL.md, a plain-language instruction format that people and AI agents can both follow. Read it to plan your own linking, or let the SEO Agent generate the from/to/anchor plan and place the links as it publishes.

Downloading the playbook is free with a Moonrank account. Maintaining the link graph as content is added is what the SEO Agent does on an ongoing basis.

Example

See it in action

You ask

“Our blog gets plenty of traffic but our product pages don't rank at all. Why?”

Agent does

Your product pages have an average of two internal links each, both from the footer. The eleven blog posts that already rank for adjacent queries link out to sources but never to you. Add one in-body contextual link from each of those posts, with anchors matching the queries the product pages target — that's eleven links to three pages, from pages Google already trusts.

How it works

From input to fix list

  1. 1

    You provide your site and priorities

    A crawl of the domain, plus the pages that actually matter commercially.

  2. 2

    Moonrank maps the link graph

    The agent measures inbound links, click depth, and finds every orphan page.

  3. 3

    It matches sources to targets

    For each target page, it finds existing posts where a link is topically natural.

  4. 4

    It writes and places the links

    Descriptive, varied anchors placed in body copy — then re-crawls to confirm depth dropped.

What's included

Everything it checks

Internal link graph

Inbound link counts and click depth for every URL on the site.

Orphan detection

Pages with zero internal links — published, but effectively invisible.

Authority routing

Links planned from pages that have equity to pages that need it.

Anchor text plan

Descriptive, varied anchors matched to the queries each target ranks for.

In-body placement

Contextual links inside content, not another row in the footer.

Post-change verification

A re-crawl confirming depth dropped and the target actually gained links.

Use cases

When to reach for it

  • Get commercial pages ranking when only your blog does.
  • Shorten the time it takes new content to get indexed.
  • Find and fix the pages nothing on your site links to.
  • Pass authority from a viral post to the pages that convert.
  • Give writers a from/to/anchor plan instead of a vague linking rule.
Questions

Frequently asked questions

It's the SEO methodology Moonrank's SEO Agent follows — written out step by step, so you can read exactly how the work gets done rather than trusting a black box.

A plain-language instruction file that both people and AI agents can follow. Open it in any editor, paste it into Claude or ChatGPT, or drop it into an agent framework that reads skill files.

Yes. Every skill file is free with a Moonrank account — we ask for an email, not a credit card. Running the skill continuously against your site is what the paid product does.

Absolutely. The file is yours to adapt. Hand it to your team as a standard, run it manually, or point your own agent at it. Nothing in it depends on our platform.

The SEO Agent runs this methodology against your site on a schedule, prioritizes what it finds, and ships copy-ready fixes — no manual runs, no downloads to manage.

Related skills

Pair it with these skills

SEO

SEO Audit

A ready-to-run audit: the exact methodology Moonrank's SEO Agent uses to find what's costing you traffic.

Writer

Topical Map

Plan the full set of pages that makes you the obvious authority on a topic.

Find out what AI says about your brand.