Moonrank

SEO Audit skill

The audit playbook Moonrank's SEO Agent uses to find the technical and on-page problems costing you traffic — and return them ranked by impact, not by checklist.

Download the methodology, see how the agent ranks fixes, or run it live inside the SEO Agent.

Get the skill fileTry the Moonrank SEO Agent
Category
SEO
Agent
SEO Agent
Format
seo-audit.md
Price
Free to download

The skill file

seo-audit.md
---
name: seo-audit
description: Run a prioritized technical and on-page SEO audit of a site, and return fixes ordered by impact rather than by checklist.
owner: Moonrank SEO Agent
---

# SEO Audit
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Free to download · account requiredTry the Moonrank SEO Agent
About this skill

What is the SEO Audit skill?

The SEO Audit skill is Moonrank's audit methodology: how the SEO Agent crawls a site, separates the issues that cost traffic from the ones that don't, and returns a fix list in the order a team should actually work it.

It's written as a SKILL.md, a plain-language instruction format that people and AI agents can both follow. Read it to audit your own site, hand it to a contractor as a scope, or let the SEO Agent run it end to end.

Downloading the playbook is free with a Moonrank account. Running it continuously — re-auditing as the site changes and shipping the fixes — is what the SEO Agent does every day.

Example

See it in action

You ask

“Our organic traffic dropped 30% after the site redesign. What happened?”

Agent does

The new template canonicalizes every paginated listing to page one, so 1,400 product URLs dropped out of the index. Two of your top three landing pages now 302 to a locale selector. Fix the canonical rule first — it's one template change and it recovers most of the loss — then the redirect chain, then the thin category copy.

How it works

From input to fix list

  1. 1

    You provide your domain

    Paste the site to audit, and connect Search Console if you want query-level context.

  2. 2

    Moonrank crawls it as a bot

    The SEO Agent records status codes, canonicals, indexation, rendering, and on-page structure.

  3. 3

    It ranks issues by traffic at risk

    Every finding is scored by impact and effort, and everything below the line is cut.

  4. 4

    It returns shippable fixes

    Each issue comes with a one-sentence change a developer or editor can act on today.

What's included

Everything it checks

Crawl and status audit

Status codes, redirect chains, canonicals, and what a bot sees versus a browser.

Indexation check

Orphan pages, accidental noindex, and the gap between crawlable and indexed.

On-page structure

Titles, H1s, meta descriptions, and heading hierarchy against the target query.

Intent mismatch

Pages ranking for queries their content doesn't actually answer.

Core Web Vitals by template

Speed measured where it matters — on templates, not just the homepage.

Impact × effort ranking

A short ordered list instead of a 300-row export nobody works through.

Use cases

When to reach for it

  • Diagnose a traffic drop without guessing which layer broke.
  • Scope the SEO work on a site you just inherited.
  • Turn a bloated audit export into a two-week fix list.
  • Check a redesign before it ships, not after traffic falls.
  • Give a developer changes specific enough to actually ship.
Questions

Frequently asked questions

It's the SEO methodology Moonrank's SEO Agent follows — written out step by step, so you can read exactly how the work gets done rather than trusting a black box.

A plain-language instruction file that both people and AI agents can follow. Open it in any editor, paste it into Claude or ChatGPT, or drop it into an agent framework that reads skill files.

Yes. Every skill file is free with a Moonrank account — we ask for an email, not a credit card. Running the skill continuously against your site is what the paid product does.

Absolutely. The file is yours to adapt. Hand it to your team as a standard, run it manually, or point your own agent at it. Nothing in it depends on our platform.

The SEO Agent runs this methodology against your site on a schedule, prioritizes what it finds, and ships copy-ready fixes — no manual runs, no downloads to manage.

Related skills

Pair it with these skills

SEO

Quick Wins

Find the pages ranking 5–20 and ship the one change that moves each to page one.

SEO

Internal Linking

Route authority from the pages that have it to the commercial pages that need it.

Find out what AI says about your brand.