Moonrank

Topical Map skill

The planning playbook Moonrank's Writer Agent uses to map every page a site needs to own a topic outright — and the order to publish them in.

Download the methodology, see how the agent clusters and sequences, or run it live inside the Writer Agent.

Get the skill fileTry the Moonrank Writer Agent
Category
Writer
Agent
Writer Agent
Format
topical-map.md
Price
Free to download

The skill file

topical-map.md
---
name: topical-map
description: Plan the full set of pages that makes a site the obvious authority on a topic, and the order to publish them in.
owner: Moonrank Writer Agent
---

# Topical Map
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Free to download · account requiredTry the Moonrank Writer Agent
About this skill

What is the Topical Map skill?

The Topical Map skill is how Moonrank's Writer Agent turns a topic into a complete publishing plan: the pillars, the supporting pages, what you already cover, what's missing, and the sequence that gets results fastest.

It's written as a SKILL.md, a plain-language instruction format that people and AI agents can both follow. Read it to plan your own coverage, or let the Writer Agent audit what exists and build the map against it.

Downloading the playbook is free with a Moonrank account. Maintaining the map and working through it on a calendar is what the Writer Agent does for you.

Example

See it in action

You ask

“We publish two posts a week and still don't rank for our main category. What are we missing?”

Agent does

You have 60 posts spread across nine unrelated topics — enough volume to own any one of them, spent on all nine. On your core topic, you cover eleven of the 34 buyer questions, and three of those eleven are near-duplicates. Merge the duplicates, publish the eight highest-value missing supporting pages, then rewrite the pillar they point to.

How it works

From input to fix list

  1. 1

    You name the topic

    The thing you want to be known for, and the product it supports.

  2. 2

    Moonrank enumerates the questions

    Every question a buyer asks on the way to a decision — not just keyword variants.

  3. 3

    It audits what you already have

    Existing URLs map onto the plan as covered, partial, missing, or duplicate.

  4. 4

    It sequences the work

    Supporting pages that can rank early first, then the pillar they feed — with links defined upfront.

What's included

Everything it checks

Entity definition

The core topic stated as the thing you want to be known for, not a keyword.

Buyer question set

Every question on the path to a decision, including the ones with no search volume.

Pillar and supporting structure

One page per question cluster, with the hierarchy made explicit.

Coverage audit

Covered, partial, missing, or duplicate — mapped onto your existing URLs.

Publishing sequence

The order that gets early wins instead of a pillar nothing feeds.

Link plan

Which nodes link to which, decided before anything is written.

Use cases

When to reach for it

  • Own a category instead of scattering posts across nine topics.
  • Turn a keyword list into a structured publishing plan.
  • See exactly which buyer questions your content doesn't answer.
  • Plan the content for a new market before committing budget.
  • Give an AI agent a calendar's worth of work with the reasoning attached.
Questions

Frequently asked questions

It's the Writer methodology Moonrank's Writer Agent follows — written out step by step, so you can read exactly how the work gets done rather than trusting a black box.

A plain-language instruction file that both people and AI agents can follow. Open it in any editor, paste it into Claude or ChatGPT, or drop it into an agent framework that reads skill files.

Yes. Every skill file is free with a Moonrank account — we ask for an email, not a credit card. Running the skill continuously against your site is what the paid product does.

Absolutely. The file is yours to adapt. Hand it to your team as a standard, run it manually, or point your own agent at it. Nothing in it depends on our platform.

The Writer Agent runs this methodology against your site on a schedule, prioritizes what it finds, and ships copy-ready fixes — no manual runs, no downloads to manage.

Related skills

Pair it with these skills

Writer

Article Brief

Turn a target query into a brief a writer or agent can draft from without follow-up questions.

SEO

Content Decay

Find pages quietly losing traffic and decide whether to refresh, consolidate, or retire each one.

Find out what AI says about your brand.