Moonrank

SEO Reporting skill

The playbook Moonrank's SEO Agent uses to build SEO reports that connect shipped work to outcomes — the right metrics, honest attribution, and decisions at the end instead of dashboards.

Download the methodology, see how the agent builds the one-page report, or run it live inside the SEO Agent.

Get the skill fileTry the Moonrank SEO Agent
Category
SEO
Agent
SEO Agent
Format
seo-reporting.md
Price
Free to download

The skill file

seo-reporting.md
---
name: seo-reporting
description: Build SEO reports that connect work to outcomes — the right metrics, honest attribution, and decisions at the end instead of dashboards.
owner: Moonrank SEO Agent
---

# SEO Reporting
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Free to download · account requiredTry the Moonrank SEO Agent
About this skill

What is the SEO Reporting skill?

The SEO Reporting skill is how Moonrank's SEO Agent turns a month of data into one page leadership actually reads: a spine of 3–5 goal metrics, movements attributed to shipped work only where the evidence holds, losses named next to wins, and a keep/stop/start decision at the end.

It's written as a SKILL.md, a plain-language instruction format that people and AI agents can both follow. Read it to rebuild your own reporting, hand it to an agency as the standard you expect, or let the SEO Agent assemble the report each period.

Downloading the playbook is free with a Moonrank account. Pulling the data, matching it against the work log, and delivering the report every period is what the SEO Agent does for you.

Example

See it in action

You ask

“Our monthly SEO report is 14 slides of charts and my CEO stopped reading it. What should it say instead?”

Agent does

One page. Headline: organic demo requests up 22% YoY — 31 of the 47 extra requests trace to the 6 comparison pages shipped in March, which went from zero to an average position of 7. Losses: the docs section is down 18%, cause is a SERP shift to video, response is planned. Two metrics from the old deck haven't driven a decision in three months — dropped. Decisions: keep comparison pages, stop the glossary, start the video test.

How it works

From input to fix list

  1. 1

    You connect data and the work log

    Search Console, analytics, and the list of SEO work shipped this period.

  2. 2

    Moonrank builds the metric spine

    3–5 goal-tied metrics, each with its year-over-year trend and its target.

  3. 3

    It attributes what the evidence supports

    Shipped work tied to measured outcomes where timing and page data hold — the rest labelled honestly.

  4. 4

    It ends in decisions

    A one-page report closing with keep, stop, and start for next period.

What's included

Everything it checks

Metric spine

3–5 goal-tied metrics; rankings support the story instead of being it.

Honest comparisons

Year over year for trend, with seasonality named before it distorts the read.

Work-to-outcome attribution

Movements tied to shipped changes only where evidence supports the claim.

Losses with causes

What declined, why, and the response — not a wins-only highlight reel.

External context

Algorithm updates, SERP shifts, and competitor moves the numbers can't explain alone.

Keep / stop / start close

Every report ends in decisions for next period, each in one sentence.

Use cases

When to reach for it

  • Replace a 14-slide deck with one page leadership actually reads.
  • Answer 'what did SEO get us?' with attributed outcomes, not a traffic chart.
  • Report a bad month without spin and keep credibility for the good ones.
  • Separate algorithm-driven movements from the results of your own work.
  • Turn reporting day from a build exercise into a decision meeting.
Questions

Frequently asked questions

It's the SEO methodology Moonrank's SEO Agent follows — written out step by step, so you can read exactly how the work gets done rather than trusting a black box.

A plain-language instruction file that both people and AI agents can follow. Open it in any editor, paste it into Claude or ChatGPT, or drop it into an agent framework that reads skill files.

Yes. Every skill file is free with a Moonrank account — we ask for an email, not a credit card. Running the skill continuously against your site is what the paid product does.

Absolutely. The file is yours to adapt. Hand it to your team as a standard, run it manually, or point your own agent at it. Nothing in it depends on our platform.

The SEO Agent runs this methodology against your site on a schedule, prioritizes what it finds, and ships copy-ready fixes — no manual runs, no downloads to manage.

Related skills

Pair it with these skills

SEO

Rank Tracking

Track rankings that show real trends — segmented, deduplicated, and tied to pages — instead of daily noise.

SEO

Content Decay

Find pages quietly losing traffic and decide whether to refresh, consolidate, or retire each one.

Find out what AI says about your brand.