Internal Linking Architecture skill

The skill file

---
name: internal-linking-architecture
description: Design a site's internal link graph from its editorial structure — pillars, hubs and satellites, diversified anchors, and an audit of orphan and dead-end pages.
owner: Moonrank SEO Agent
---

# Internal Linking Architecture

This is the linking playbook for when there is no Search Console data yet — a
new site, a pre-launch blog, a section that has never ranked. It reasons from
content and editorial structure rather than behaviour, and produces the same
three deliverables: an architecture, an anchor plan, and an audit of the holes.

Every link should be justified by three signals: topic, intent, and authority.

## When to use
- Structuring a new site or a blog before launch.
- Planning a cluster before any of it is written.
- Auditing an existing link graph for orphans and dead ends.
- Alongside the Search Console linking playbook on a site old enough to have both.

What is the Internal Linking Architecture skill?

The Internal Linking Architecture skill is how Moonrank's SEO Agent designs a link graph when there is no behavioural data yet — a new site, a pre-launch blog, a section that has never ranked. It classifies every page by intent, groups them into three to five pillars, names each pillar's hub, and returns a link-by-link plan with three anchor options each.

The anchor rules are the part most linking advice skips. Five links to the same page means five different anchors and at most one exact match, and every anchor is tested against five criteria — including reading the sentence aloud without the link to check it was written, not bolted on.

It's written as a SKILL.md, a plain-language instruction format that people and AI agents can both follow. Read it to structure your own site, hand it to a writer as a brief, or let the SEO Agent build the plan from your article list.

See it in action

From input to fix list

1. 1

   You share the article list

   Titles, slugs, categories, excerpts and target keywords — the content itself if you have it.

2. 2

   Moonrank classifies and groups

   Every page by intent, then into three to five pillars with a named hub each.

3. 3

   It audits the graph

   Inbound, outbound and click depth per page, with orphans and dead ends flagged.

4. 4

   It writes the link plan

   Source, target, the proposed sentence, and three anchor options per link.

Everything it checks

When to reach for it

• Structure a new blog before writing a word of it.
• Plan a cluster's linking at the same time as its content.
• Find every orphan and dead end in an existing site.
• Stop reusing the same anchor toward the same page.
• Give writers a rule they can follow on every new post.

Frequently asked questions