Copywriting skill

The skill file

---
name: copywriting
description: Write persuasive, conversion-focused copy — benefit-led, in the customer's own language, with proof next to every claim.
owner: Moonrank Writer Agent
---

# Copywriting

Copy sells or it decorates. The difference is rarely talent — it's whether the
writer knows what the customer already believes, and puts proof next to every
claim instead of adjectives.

## When to use
- Your pages describe the product accurately and convert nobody.
- The copy is full of "powerful", "seamless", and "all-in-one" — words no customer has ever typed.
- Traffic is fine, engagement is fine, and sign-ups don't move.

## Inputs
- **Required:** the offer, the audience, and the action the copy must produce.
- **Optional:** customer quotes, support tickets, reviews, and competitor copy to position against.

What is the Copywriting skill?

The Copywriting skill is how Moonrank's Writer Agent turns an offer into copy that sells: mining the customer's exact language, ranking their pains, translating features into outcomes, and refusing to publish a claim without proof beside it.

It's written as a SKILL.md, a plain-language instruction format that people and AI agents can both follow. Read it to rewrite your own pages, use it as a review checklist for anything your team ships, or let the Writer Agent draft against it directly.

Downloading the playbook is free with a Moonrank account. Applying it to every page, email, and description you publish is what the Writer Agent does continuously.

See it in action

From input to fix list

1. 1

   You provide the offer and the action

   What you sell, who it's for, and the one thing the copy must make happen.

2. 2

   Moonrank mines the language

   Exact phrases pulled from reviews, tickets, and calls — the words that already convert.

3. 3

   It builds claim–proof pairs

   Features become outcomes, and every claim gets a number, name, or demonstration beside it.

4. 4

   It cuts to one action

   Objections answered in-line, decoration deleted, and a single CTA left standing.

Everything it checks

When to reach for it

• Rewrite a page that describes the product but doesn't sell it.
• Replace adjective-heavy copy with the customer's own words.
• Audit existing pages for claims that have no proof beside them.
• Give a team one standard for what publishable copy means.
• Turn reviews and support tickets into copy raw material.

Frequently asked questions