Site Health Score skill
The playbook Moonrank's SEO Agent uses to answer 'how healthy is the site' with a colour, three numbers and the ten things to do first.
Download the methodology, see the three scoring formulas, or run it live inside the SEO Agent.
- Category
- SEO
- Agent
- SEO Agent
- Format
- site-health-score.md
- Price
- Free to download
The skill file
What is the Site Health Score skill?
The Site Health Score skill is how Moonrank's SEO Agent triages a site in one pass. Three scores from three sources — technical health from the audit, visibility from organic clicks, backlink risk from spam, lost links and broken links — combine into a green, amber or red verdict, with each component shown so a clean-but-invisible site never averages into a false 'fine'.
Below the verdict is the part that gets used: every open issue with a severity, a fix, an impact and an effort estimate, ranked into a top ten with quick wins ahead of long projects at equal severity, and rendered as a checklist ready to paste into a ticket.
It's written as a SKILL.md, a plain-language instruction format that people and AI agents can both follow. Read it to triage your own site, hand it to a developer as the fix list, or let the SEO Agent score your workspace.
See it in action
“Where should we spend our dev hours this week?”
Amber, 61. Technical 78 — two critical issues open, both canonical tags on money pages. Visibility 68. Backlink risk 40, because referring domains fell 23% in the last thirty days, which is the alert at the top. Of the ten fixes, seven are indexability or Core Web Vitals; the theme is that the site is losing links while its own pages are half-invisible to Google. The canonicals are two hours and come first.
From input to fix list
- 1
Moonrank confirms the sources
What is connected, so a missing source is reported rather than scored as zero.
- 2
It computes three scores
Technical, visibility and backlink risk, each with its inputs shown.
- 3
It ranks the issues
Every open issue with severity, fix, impact and effort — the top ten in order.
- 4
It renders the verdict
Colour, scores, alerts, the ten fixes, and a checklist to paste into a ticket.
Everything it checks
Three independent scores
Technical, visibility and backlink risk — so one strong axis never hides a weak one.
Traffic-light verdict
Green at 75, amber from 50, red below — with the components alongside.
Alert lines
An unresolvable domain or a lost-link spike, above everything else.
A ranked top ten
Severity, then impact, then effort — quick wins ahead at equal severity.
A theme sentence
The pattern across the ten fixes, so the list reads as one problem, not ten.
A paste-ready checklist
The fixes grouped by severity, in plain text, for the ticket.
When to reach for it
- Decide where dev hours go this week.
- Open a quarterly review with one honest number.
- See the shape of a new workspace's site in one pass.
- Catch a lost-link spike before it shows in rankings.
- Hand a developer a ranked list instead of an audit export.