Site Health Score skill

The playbook Moonrank's SEO Agent uses to answer 'how healthy is the site' with a colour, three numbers and the ten things to do first.

Download the methodology, see the three scoring formulas, or run it live inside the SEO Agent.

Category
SEO
Agent
SEO Agent
Format
site-health-score.md
Price
Free to download

The skill file

site-health-score.md
---
name: site-health-score
description: Score a site's technical health, visibility and backlink risk into one traffic-light verdict with a ranked top-ten fix list.
owner: Moonrank SEO Agent
---

# Site Health Score
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About this skill

What is the Site Health Score skill?

The Site Health Score skill is how Moonrank's SEO Agent triages a site in one pass. Three scores from three sources — technical health from the audit, visibility from organic clicks, backlink risk from spam, lost links and broken links — combine into a green, amber or red verdict, with each component shown so a clean-but-invisible site never averages into a false 'fine'.

Below the verdict is the part that gets used: every open issue with a severity, a fix, an impact and an effort estimate, ranked into a top ten with quick wins ahead of long projects at equal severity, and rendered as a checklist ready to paste into a ticket.

It's written as a SKILL.md, a plain-language instruction format that people and AI agents can both follow. Read it to triage your own site, hand it to a developer as the fix list, or let the SEO Agent score your workspace.

Example

See it in action

You ask

“Where should we spend our dev hours this week?”

Agent does

Amber, 61. Technical 78 — two critical issues open, both canonical tags on money pages. Visibility 68. Backlink risk 40, because referring domains fell 23% in the last thirty days, which is the alert at the top. Of the ten fixes, seven are indexability or Core Web Vitals; the theme is that the site is losing links while its own pages are half-invisible to Google. The canonicals are two hours and come first.

How it works

From input to fix list

  1. 1

    Moonrank confirms the sources

    What is connected, so a missing source is reported rather than scored as zero.

  2. 2

    It computes three scores

    Technical, visibility and backlink risk, each with its inputs shown.

  3. 3

    It ranks the issues

    Every open issue with severity, fix, impact and effort — the top ten in order.

  4. 4

    It renders the verdict

    Colour, scores, alerts, the ten fixes, and a checklist to paste into a ticket.

What's included

Everything it checks

Three independent scores

Technical, visibility and backlink risk — so one strong axis never hides a weak one.

Traffic-light verdict

Green at 75, amber from 50, red below — with the components alongside.

Alert lines

An unresolvable domain or a lost-link spike, above everything else.

A ranked top ten

Severity, then impact, then effort — quick wins ahead at equal severity.

A theme sentence

The pattern across the ten fixes, so the list reads as one problem, not ten.

A paste-ready checklist

The fixes grouped by severity, in plain text, for the ticket.

Use cases

When to reach for it

  • Decide where dev hours go this week.
  • Open a quarterly review with one honest number.
  • See the shape of a new workspace's site in one pass.
  • Catch a lost-link spike before it shows in rankings.
  • Hand a developer a ranked list instead of an audit export.
Questions

Frequently asked questions

It's the SEO methodology Moonrank's SEO Agent follows — written out step by step, so you can read exactly how the work gets done rather than trusting a black box.

A plain-language instruction file that both people and AI agents can follow. Open it in any editor, paste it into Claude or ChatGPT, or drop it into an agent framework that reads skill files.

Yes. Every skill file is free with a Moonrank account — we ask for an email, not a credit card. Running the skill continuously against your site is what the paid product does.

Absolutely. The file is yours to adapt. Hand it to your team as a standard, run it manually, or point your own agent at it. Nothing in it depends on our platform.

The SEO Agent runs this methodology against your site on a schedule, prioritizes what it finds, and ships copy-ready fixes — no manual runs, no downloads to manage.

Related skills

Pair it with these skills

Find out what AI says about your brand.