Market Research skill

The skill file

---
name: market-research
description: Structure audience, competitor, and demand research into a decision-ready brief that content and positioning can be built on.
owner: Moonrank Writer Agent
---

# Market Research

Research that ends in a pile of tabs is procrastination with receipts. The
output is a brief that lets someone decide — what to build, say, or publish.

## When to use
- Content and positioning decisions are being made on the founder's hunches.
- You're entering a market, a segment, or a language you don't know firsthand.
- Every strategy debate restarts from zero because nothing was written down.

## Inputs
- **Required:** the decision the research must serve, stated in one sentence.
- **Optional:** current ICP notes, competitor list, and any existing data (analytics, surveys, sales calls).

## Method

What is the Market Research skill?

The Market Research skill is how Moonrank's Writer Agent grounds content and positioning in evidence: mapping who buys and the words they use, sizing demand with numbers instead of adjectives, reading what competitors claim and what they leave unanswered, and naming the gap worth playing in.

It's written as a SKILL.md, a plain-language instruction format that people and AI agents can both follow. Read it to structure your own research sprints, use it to stop strategy debates from restarting at zero, or let the Writer Agent run the research and hand you the brief.

Downloading the playbook is free with a Moonrank account. Keeping the research current as markets and competitors move is what the Writer Agent does.

See it in action

From input to fix list

1. 1

   You name the decision

   What will be decided with this research, by whom, by when — one sentence.

2. 2

   Moonrank maps audience and demand

   Segments with their quoted language, plus search volumes, trend, and seasonality for the problem terms.

3. 3

   It reads the competitor set

   Claim, pricing, targeted audience, and the objection each competitor never answers.

4. 4

   It names the gap and recommends

   Where demand meets a weak competitor set, ending in a recommendation with a confidence level.

Everything it checks

When to reach for it

• Replace founder hunches with findings someone can challenge.
• Scope the content for a new vertical before writing a word.
• Find the objection every competitor leaves unanswered.
• Turn scattered reviews and sales calls into quotable audience language.
• End strategy debates that restart from zero every quarter.

Frequently asked questions