SERP Analysis skill

The skill file

---
name: serp-analysis
description: Read the search results for a query to decode intent, SERP features, and the content shape that actually wins before writing anything.
owner: Moonrank SEO Agent
---

# SERP Analysis

The SERP is Google telling you what it believes the query means. Read it before
writing and you copy the shape of what wins; skip it and you spend 3,000 words
answering a question nobody asked.

## When to use
- You're about to brief or write a page and want to know what has to be true for it to rank.
- A page you consider excellent won't move, and you suspect it's the wrong format.
- You need to decide if a keyword is winnable before committing the budget.

## Inputs
- **Required:** the target query, and the country/language of the market.
- **Optional:** your existing URL for the query, to score it against what ranks.

What is the SERP Analysis skill?

The SERP Analysis skill is how Moonrank's SEO Agent decides what a page has to be before it exists: reading the live results for a query, classifying the intent Google is actually serving, extracting the format and length that win, and calling the query winnable or not.

It's written as a SKILL.md, a plain-language instruction format that people and AI agents can both follow. Read it to analyze SERPs yourself, use it as the front end of every content brief, or let the SEO Agent run it on each keyword before writing.

Downloading the playbook is free with a Moonrank account. Running it on every target query, and re-checking when SERPs shift, is what the SEO Agent does before it drafts anything.

See it in action

From input to fix list

1. 1

   You give the query and market

   The target keyword plus country and language — SERPs differ by market, so the read must too.

2. 2

   Moonrank captures the live SERP

   Top 10 results and every feature: AI Overview, snippet, PAA, video, shopping, local pack.

3. 3

   It decodes intent and shape

   What the query really means, and the format, length, and freshness that win it.

4. 4

   It returns a brief with a verdict

   Compete, reshape your existing page, or skip — with the openings no result covers.

Everything it checks

When to reach for it

• Turn a target keyword into a content brief grounded in what ranks.
• Explain why an excellent page won't move on a query.
• Decide whether a keyword is winnable before spending the budget.
• Spot the SERPs where a features shift makes copy edits pointless.
• Find the PAA questions no ranking page answers yet.

Frequently asked questions