Content Gap skill

The skill file

---
name: content-gap
description: Find the topics and keywords competitors rank for that you don't, and turn the gap into a prioritized content plan.
owner: Moonrank SEO Agent
---

# Content Gap

Your competitors have already paid to discover what your audience searches for.
A gap analysis reads their rankings, subtracts yours, and turns the difference
into a plan — not a 4,000-row keyword dump.

## When to use
- You're planning next quarter's content and want data, not brainstorms.
- A competitor keeps outranking you and you can't see where their traffic comes from.
- Your library covers your product's vocabulary but not your buyer's.

## Inputs
- **Required:** your domain and 2–4 real search competitors (who ranks, not who you fear).
- **Optional:** Search Console access, to separate true gaps from pages that merely underperform.

What is the Content Gap skill?

The Content Gap skill is how Moonrank's SEO Agent plans content from evidence: pulling every keyword your real search competitors rank for, removing what you already hold, and clustering what remains into pages worth creating — with the vanity traffic cut out.

It's written as a SKILL.md, a plain-language instruction format that people and AI agents can both follow. Read it to run your own gap analysis, hand it to an agency as a brief, or let the SEO Agent pull the data and return the plan.

Downloading the playbook is free with a Moonrank account. Re-running it as competitors publish, and feeding the plan straight into your content calendar, is what the SEO Agent does for you.

See it in action

From input to fix list

1. 1

   You name your competitors

   Your domain plus two to four sites that actually rank for your queries — not just brands you watch.

2. 2

   Moonrank pulls both keyword sets

   Every top-20 keyword per competitor, with volume and position, subtracted against yours.

3. 3

   It clusters and qualifies the gap

   Keywords become topic clusters, and anything the business can't convert gets cut.

4. 4

   It returns a sequenced plan

   Pages to create or fix, ordered by volume, commercial fit, and competitor validation.

Everything it checks

When to reach for it

• Plan next quarter's content from competitor data instead of brainstorms.
• Explain exactly where a rival's organic traffic comes from.
• Find the buyer vocabulary your product-led content misses.
• Separate pages to create from pages to improve before briefing writers.
• Cut vanity keywords from a plan before they burn the budget.

Frequently asked questions