Meta Descriptions skill

The skill file

---
name: meta-descriptions
description: Write meta descriptions that win the click — accurate, specific, query-matched, and within pixel limits.
owner: Moonrank SEO Agent
---

# Meta Descriptions

A meta description doesn't rank; it sells the click. Google rewrites the vague
ones, truncates the long ones, and shows the good ones to millions of people
who will judge your page in under a second.

## When to use
- Pages have strong positions and impressions but a CTR below the position's norm.
- Half the site shares one boilerplate description, or has none at all.
- Google keeps rewriting your descriptions, which means yours don't match the query.

## Inputs
- **Required:** the URLs to work on, and the primary query each page targets.
- **Optional:** Search Console CTR data, to work worst-first instead of alphabetically.

What is the Meta Descriptions skill?

The Meta Descriptions skill is how Moonrank's SEO Agent turns the snippet under your title into a working sales line: auditing what's missing, duplicated, or rewritten by Google, then writing a specific, query-matched pitch for each page that needs one.

It's written as a SKILL.md, a plain-language instruction format that people and AI agents can both follow. Read it to rewrite your own snippets, hand it to a copywriter as a brief, or let the SEO Agent audit and rewrite them page by page.

Downloading the playbook is free with a Moonrank account. Watching CTR, catching Google's rewrites, and refreshing the snippets that stop working is what the SEO Agent does continuously.

See it in action

From input to fix list

1. 1

   You provide your pages and queries

   The URLs to work on and the query each one targets, with Search Console connected for CTR data.

2. 2

   Moonrank audits every snippet

   The agent flags missing, duplicated, truncated descriptions — and the ones Google rewrites.

3. 3

   It writes query-matched replacements

   Each description leads with the query's language, adds a concrete fact, and fits the pixel limit.

4. 4

   It verifies Google kept the text

   Two weeks later it checks the live SERP; a rewrite means the copy gets another pass.

Everything it checks

When to reach for it

• Fix the pages that rank well but never get the click.
• Replace one boilerplate description copied across 400 pages.
• Stop Google from rewriting snippets that don't match the query.
• Lift CTR on money pages without touching their content.
• Give a copywriter a per-page brief instead of a character-count rule.

Frequently asked questions