CTR Gap Analysis skill

The skill file

---
name: ctr-gap-analysis
description: Find pages ranking 3-15 whose click-through rate falls short of what their position should earn, and fix the gap without writing new content.
owner: Moonrank SEO Agent
---

# CTR Gap Analysis

The strongest signal in a Search Console export is not volume. It is the gap
between what a position should earn and what it actually earns. A page at
position 6 with a 1.8% CTR is leaking clicks it has already paid for.

Nothing here requires new content. Optimise what exists first; create later.

## When to use
- You want results this month, not next quarter.
- Pages sit on page one but bring nothing.
- Before commissioning any new content — empty the existing backlog first.

## Inputs
- **Required:** Search Console Pages export, 90 days: URL, clicks, impressions,

What is the CTR Gap Analysis skill?

The CTR Gap Analysis skill is how Moonrank's SEO Agent finds results that don't require writing anything. It filters Search Console to positions 3–15, computes what each page's click-through rate should be at its position, and ranks the shortfall — because a page at position 6 earning 1.8% is leaking clicks it has already won.

Its signature lever is atomic proof densification: replacing vague opening copy with the pattern subject plus relation plus value. "Our team responds quickly" becomes "callout in 30 minutes, €89 daytime, 4.8/5 across 847 reviews". That serves the click and the AI citation at the same time, because it is the format an answer engine can quote.

It's written as a SKILL.md, a plain-language instruction format that people and AI agents can both follow. Read it to run your own pass, hand it to a copywriter as a brief, or let the SEO Agent run it on your Search Console data.

See it in action

From input to fix list

1. 1

   You export Search Console

   Ninety days of pages with clicks, impressions, CTR and average position.

2. 2

   Moonrank computes the gap

   Expected CTR at each page's position, minus what it actually earns.

3. 3

   It crosses with intent

   Decisional first, then transactional — a page-8 informational page isn't a priority.

4. 4

   It writes the actions

   At least two per page, one being an atomic proof rewrite shown before and after.

Everything it checks

When to reach for it

• Get results this month without commissioning content.
• Explain why page-one rankings bring no traffic.
• Brief a copywriter with measured gaps instead of adjectives.
• Empty the existing optimisation backlog before writing anything new.
• Make your opening paragraphs quotable by an answer engine.

Frequently asked questions