Programmatic SEO Strategy skill

The skill file

---
name: pseo-strategy
description: Design a programmatic SEO strategy — the page models, templates, priority matrix, keywords and 90-day plan that turn a data set into organic surface.
owner: Moonrank SEO Agent
---

# Programmatic SEO Strategy

One template plus one variable equals hundreds of pages, each ranking on its
own long-tail query. That is the promise. The failure mode is hundreds of
near-identical pages that dilute a site instead of extending it, and the
difference between the two is decided at the design stage.

This designs it: the models, the templates, the priority matrix, the keywords
and the execution plan.

## When to use
- You hold structured data — a catalogue, a directory, sector data, an
  exhaustive FAQ — and no plan for it.
- Content production has hit its ceiling one article at a time.
- Before building anything, so the base is sound before it is multiplied.

What is the Programmatic SEO Strategy skill?

The Programmatic SEO Strategy skill is how Moonrank's SEO Agent turns structured data into organic surface. It designs at least five scalable page models — URL pattern, template, data source, target queries, competitive moat — then ranks them in a priority matrix and lays out the first 90 days week by week.

The rules are where the value sits, because programmatic SEO fails in predictable ways. Two pages from one model sharing more than 30% of their text is a failure, not a template. Every figure needs a datable source under three years old, and a figure that cannot be sourced is left as an explicit placeholder rather than invented. And every model must be fed by data the site already holds — without that, there is no strategy, only a wish.

It's written as a SKILL.md, a plain-language instruction format that people and AI agents can both follow. Read it to design your own programme, hand it to a developer as a spec, or let the SEO Agent design it around your data.

See it in action

From input to fix list

1. 1

   You inventory the data

   Everything structured the site holds or can generate — this is the fuel, and without it there's no plan.

2. 2

   Moonrank designs five models

   URL pattern, template, data source, target queries and the moat, per model.

3. 3

   It ranks them

   A matrix of pages possible, effort, SEO impact, conversion and data readiness.

4. 4

   It plans 90 days

   Week by week: which model, how many pages, and the technical prerequisites.

Everything it checks

When to reach for it

• Turn a catalogue, directory or FAQ base into organic surface.
• Break a content ceiling without hiring more writers.
• Check a programmatic idea before building anything.
• Give a developer a spec instead of a concept.
• Avoid the thin-content failure that kills most pSEO projects.

Frequently asked questions