Competitor Backlink Gap skill

The skill file

---
name: competitor-backlink-gap
description: Build a ranked, outreach-ready list of domains that link to competitors but not to this site, scored on authority, overlap, freshness, topical fit and how gettable the link is.
owner: Moonrank SEO Agent
---

# Competitor Backlink Gap

Every domain that links to a competitor and not to you has already decided
it links to sites like yours. That is the shortest outreach list there is.
This pulls it, scores it, cuts the junk, and hands back the twenty to start
with.

## When to use
- Building a link prospect list from scratch.
- A competitor's authority is climbing and nobody knows where from.
- Outreach has been running on guesswork and needs a ranked target list.

## Inputs
- **Required:** the competitors — the ones tracked in Settings by default,
  or up to five named domains. The data comes from

What is the Competitor Backlink Gap skill?

The Competitor Backlink Gap skill is how Moonrank's SEO Agent builds a link prospect list from evidence. It pulls every domain that links to your competitors and not to you, cuts the spam, classifies each prospect's link type, and scores it twice — on value, from authority, topical fit and how many competitors it already endorses; and on attainability, from how gettable that kind of link is.

The two scores make the matrix that decides where outreach starts. And it marks the add-me candidates — resource pages and lists that already name two or more competitors — because a page that lists three rivals will add a fourth, while a journalist will not rewrite an article.

It's written as a SKILL.md, a plain-language instruction format that people and AI agents can both follow. Read it to build your own prospect list, hand it to an outreach team as the scoring model, or let the SEO Agent pull and rank the gap for your workspace.

See it in action

From input to fix list

1. 1

   You confirm the competitors and mode

   Tracked competitors by default or up to five named; broad or shortlist; a spam ceiling.

2. 2

   Moonrank pulls the gap once

   Every domain linking to a competitor and not to you, with authority, spam, overlap and freshness.

3. 3

   It classifies and scores

   Link type per prospect, then a value score and an attainability score for each.

4. 4

   It returns the list to start with

   The priority matrix, the add-me candidates, the top ten, and where the gap lives per competitor.

Everything it checks

When to reach for it

• Build a link prospect list from evidence rather than guesswork.
• Find where a competitor's authority is coming from.
• Hand an outreach team a ranked list with the reasons attached.
• Find the lists that already name your rivals and are missing you.
• Decide which links are worth a personalised pitch and which are a form.

Frequently asked questions