Ecommerce SEO skill

The skill file

---
name: ecommerce-seo
description: Optimize an online store for search — category and product page structure, faceted navigation, product schema, and duplicate-content control.
owner: Moonrank SEO Agent
---

# Ecommerce SEO

A store is a duplication machine: every filter, sort, variant, and pagination
rule mints URLs. The job is to decide which pages deserve to exist in the
index, make those pages excellent, and stop the rest from bleeding crawl
budget and authority.

## When to use
- Category pages rank nowhere while thin blog posts somehow do.
- Faceted navigation has spawned thousands of near-identical indexed URLs.
- Products get traffic from brand searches only, never from category queries.

## Inputs
- **Required:** the store domain, and its category tree.
- **Optional:** Search Console data, sales data per category, and the product feed.

What is the Ecommerce SEO skill?

The Ecommerce SEO skill is how Moonrank's SEO Agent handles what makes stores different: an URL space that multiplies with every filter and variant. It decides which pages deserve to exist in the index, strengthens the category and product pages that do, and writes the rules that keep the rest out.

It's written as a SKILL.md, a plain-language instruction format that people and AI agents can both follow. Read it to audit your own store, hand it to your platform team as a spec, or let the SEO Agent run it end to end.

Downloading the playbook is free with a Moonrank account. Re-applying the rules as the catalogue changes — new facets, new products, stockouts — is what the SEO Agent does continuously.

See it in action

From input to fix list

1. 1

   You provide the store and category tree

   Plus sales data per category if you want the plan ordered by revenue, not just search volume.

2. 2

   Moonrank maps the URL space

   Real pages counted against generated ones — facets, sorts, variants, pagination, and search results.

3. 3

   It writes the index rules

   Per URL pattern: index, canonical, or noindex — driven by whether search demand actually exists.

4. 4

   It fixes the pages that stay

   Category copy and titles, unique product descriptions, consolidated variants, and validated schema.

Everything it checks

When to reach for it

• Get category pages ranking for non-brand queries.
• Stop faceted navigation flooding the index with duplicates.
• Win rich results with price and review stars on product listings.
• Decide what happens to ranking pages when products go out of stock.
• Spec the SEO rules for a replatform before the new store ships.

Frequently asked questions