Brand Voice skill

The skill file

---
name: brand-voice
description: Turn fuzzy voice adjectives into a documented brand voice with concrete attributes, do/don't examples, and rules a writer or agent can apply.
owner: Moonrank Writer Agent
---

# Brand Voice

"Friendly but professional" is not a voice — it describes half the internet. A
voice document earns its place when a writer can settle an argument with it.

## When to use
- Three writers produce three brands, and edits are taste debates.
- You're onboarding an AI agent that will publish under your name daily.
- Feedback on drafts is "this doesn't sound like us" with nothing behind it.

## Inputs
- **Required:** 3–5 published pieces that sound right, and 1–2 that don't.
- **Optional:** existing brand guidelines, and the competitor whose tone you refuse to share.

## Method

What is the Brand Voice skill?

The Brand Voice skill is how Moonrank's Writer Agent pins down what your brand sounds like: extracting attributes from pieces that already sound right, pairing each one with on-voice and off-voice examples, and writing the mechanics and banned moves down where a writer can use them.

It's written as a SKILL.md, a plain-language instruction format that people and AI agents can both follow. Read it to build your own voice document, hand it to freelancers as the tiebreaker in edit debates, or let the Writer Agent derive the voice from your published work and write against it.

Downloading the playbook is free with a Moonrank account. Applying the voice to every draft, every day, without drift is what the Writer Agent does.

See it in action

From input to fix list

1. 1

   You provide the evidence

   Three to five pieces that sound right, one or two that don't — the voice lives in the gap.

2. 2

   Moonrank extracts the attributes

   The Writer Agent names what your best sentences do, as "X, not Y" boundaries rather than adjectives.

3. 3

   It writes the paired examples

   One on-voice and one off-voice sentence per attribute, on the same subject — the pair is the rule.

4. 4

   It documents mechanics and bans

   Person, sentence length, jargon and humor policy, plus the exact phrases that never appear.

Everything it checks

When to reach for it

• End edit debates that are really taste debates.
• Onboard freelancers who sound like you by their second draft.
• Give an AI agent a voice it can hold at publishing volume.
• Turn a vague style guide into rules that settle arguments.
• Keep one voice across blog, email, and social as the team grows.

Frequently asked questions