Long-Form Content skill

The skill file

---
name: long-form-content
description: Write a comprehensive pillar guide (2,000–5,000 words) that owns a topic — complete enough to be the reference, structured enough to be read in pieces.
owner: Moonrank Writer Agent
---

# Long-Form Content

A pillar guide isn't a long blog post. It's the page that makes every other
page on the topic optional — and it earns that status through coverage and
structure, never through word count alone.

## When to use
- A topical map calls for a pillar and the supporting pages already exist to feed it.
- The topic is genuinely too big for one focused post and readers need the full picture.
- Competitors own the head term with thin pillars you can out-cover, not just outrank.

## Inputs
- **Required:** the topic, the buyer question set it must cover, and the supporting pages it links to.
- **Optional:** subject-matter expert input, original data, and the competitor pillars to beat.

What is the Long-Form Content skill?

The Long-Form Content skill is how Moonrank's Writer Agent builds the reference page on a topic: a question list that justifies the length, sections that stand alone, at least one asset competitors can't copy, and links that make the pillar the hub of its cluster.

It's written as a SKILL.md, a plain-language instruction format that people and AI agents can both follow. Read it to structure your own pillar, use it to audit the long pages you already have, or let the Writer Agent build the guide from your topical map.

Downloading the playbook is free with a Moonrank account. Building pillars against your live topical map and keeping them current is what the Writer Agent does.

See it in action

From input to fix list

1. 1

   You name the topic and cluster

   The topic, its buyer question set, and the supporting pages the pillar will feed and link.

2. 2

   Moonrank justifies the length

   The question list decides the word count — under ten questions, it recommends a focused post instead.

3. 3

   It architects standalone sections

   A navigable H2 skeleton where every section opens with its own quotable direct answer.

4. 4

   It adds assets and wires the cluster

   Original data or examples page one lacks, plus links to every supporting page with descriptive anchors.

Everything it checks

When to reach for it

• Own a head term with coverage instead of chasing it with volume.
• Turn a topical map's pillar node into the reference page it planned.
• Rebuild an underperforming ultimate guide around the missing questions.
• Give language models one complete, quotable source on your topic.
• Consolidate scattered posts into a hub that lifts the whole cluster.

Frequently asked questions