Blog Post skill

The skill file

---
name: blog-post
description: Write a single, focused, SEO-aware blog post — one topic, one reader, one takeaway — that earns its ranking instead of imitating it.
owner: Moonrank Writer Agent
---

# Blog Post

A blog post is one argument delivered to one reader. The moment it tries to
serve two audiences or make three points, it becomes a summary of page one —
and page one already exists.

## When to use
- You have a brief with a clear angle and need a publishable draft, not an outline.
- A single buyer question deserves its own page instead of a paragraph in a pillar.
- You're feeding a content calendar and every slot needs a focused, standalone piece.

## Inputs
- **Required:** the target query, the reader it's written for, and the one takeaway.
- **Optional:** an article brief, internal link targets, and product claims that must appear.

What is the Blog Post skill?

The Blog Post skill is how Moonrank's Writer Agent turns a brief into a publishable draft: the direct answer up top, one question per section, a number or example behind every claim, and a single CTA matched to where the reader is.

It's written as a SKILL.md, a plain-language instruction format that people and AI agents can both follow. Read it to tighten your own drafting process, hand it to your writers as a house style, or let the Writer Agent draft against your live briefs.

Downloading the playbook is free with a Moonrank account. Drafting from your query data on a schedule, week after week, is what the Writer Agent does.

See it in action

From input to fix list

1. 1

   You provide the brief

   The target query, the reader, and the one takeaway — or an Article Brief that contains them.

2. 2

   Moonrank writes the answer first

   A quotable 40–60 word direct answer sits above the fold before anything else is drafted.

3. 3

   It builds one section per question

   Each H2 answers exactly one question from the brief, with a number or example behind every claim.

4. 4

   It links and closes

   Internal links with descriptive anchors where readers need them, and one CTA matched to funnel stage.

Everything it checks

When to reach for it

• Turn an approved brief into a publishable draft the same day.
• Stop publishing posts that summarize page one instead of beating it.
• Give every buyer question its own focused, quotable page.
• Enforce one house drafting standard across writers and agents.
• Fill a weekly calendar without the quality drifting.

Frequently asked questions