Moonrank

LinkedIn Lead Magnet skill

The playbook Moonrank's LinkedIn Agent uses for comment-to-get posts: a hook that kills the expensive old way, a giveaway worth commenting for, and a DM that qualifies every reply.

Download the playbook, see how the agent builds the hook, or run it inside the LinkedIn Agent.

Get the skill fileTry the Moonrank LinkedIn Agent
Category
LinkedIn
Agent
LinkedIn Agent
Format
linkedin-lead-magnet.md
Price
Free to download

The skill file

linkedin-lead-magnet.md
---
name: linkedin-lead-magnet
description: Write a comment-to-get LinkedIn post that gives away something useful and turns the comments into qualified conversations.
owner: Moonrank LinkedIn Agent
---

# LinkedIn Lead Magnet
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Free to download · account requiredTry the Moonrank LinkedIn Agent
About this skill

What is the LinkedIn Lead Magnet skill?

The LinkedIn Lead Magnet skill writes the post that trades something useful for a comment. It leads with the costly way of doing things, lists exactly what's inside the giveaway, and filters the audience so the comments come from people who might buy.

It's written as a SKILL.md, a plain-language instruction format that people and AI agents can both follow. Use it for your next giveaway, hand it to a ghostwriter, or let the LinkedIn Agent draft it.

Downloading the playbook is free with a Moonrank account. Drafting the post and the follow-up DM is what the LinkedIn Agent does for you.

Example

See it in action

You ask

“I shared a free template and got 200 comments. Nobody bought anything. Why?”

Agent does

The hook promised the template to everyone, so it pulled in freebie hunters. The rewrite leads with the $2,000 agency deliverable it replaces, adds a fit line for founders of 1-50 person companies, and ends the DM with one qualifying question so you know who to follow up with.

How it works

From input to fix list

  1. 1

    You bring the asset

    The template, pack, or audit you want to give away, and who it's for.

  2. 2

    Moonrank names the enemy

    The LinkedIn Agent finds the slow or expensive old way your asset replaces.

  3. 3

    It writes the giveaway post

    Hook, deliverables, friction killer, pain, fit line, and one comment keyword.

  4. 4

    It drafts the DM

    The message every commenter gets, ending on one qualifying question.

What's included

Everything it checks

Replacement hook

Kills the old way in the first line, with a price when there is one.

Deliverables list

What's inside, one concrete line per item.

Friction killer

One line that removes the fear of setup or effort.

Audience filter

A fit line that keeps comments closer to buyers.

Single-keyword CTA

One keyword per post, so every DM is attributable.

Qualifying DM

A follow-up that starts a conversation, not just a delivery.

Use cases

When to reach for it

  • Launch a free template, checklist, or prompt pack.
  • Offer a free audit without sounding like an ad.
  • Turn a high-reach post into real conversations.
  • Stop collecting comments from people who will never buy.
  • Know which post each lead came from.
Questions

Frequently asked questions

It's the LinkedIn methodology Moonrank's LinkedIn Agent follows — written out step by step, so you can read exactly how the work gets done rather than trusting a black box.

A plain-language instruction file that both people and AI agents can follow. Open it in any editor, paste it into Claude or ChatGPT, or drop it into an agent framework that reads skill files.

Yes. Every skill file is free with a Moonrank account — we ask for an email, not a credit card. Running the skill continuously against your site is what the paid product does.

Absolutely. The file is yours to adapt. Hand it to your team as a standard, run it manually, or point your own agent at it. Nothing in it depends on our platform.

The LinkedIn Agent runs this methodology against your site on a schedule, prioritizes what it finds, and ships copy-ready fixes — no manual runs, no downloads to manage.

Related skills

Pair it with these skills

LinkedIn

LinkedIn Content Mix

Plan a week of LinkedIn posts that builds an audience and sells, instead of posting whatever comes to mind.

LinkedIn

LinkedIn Post Visual

Turn a LinkedIn post into an image prompt for a clean, on-brand visual that says what the reader gets.

Find out what AI says about your brand.