AEO Clusters skill

The skill file

---
name: aeo-clusters
description: Build a semantic cluster for answer engines — satellite pages mapped to Know-Simple, Know and Do intents, so the whole topic is covered rather than one query.
owner: Moonrank GEO Agent
---

# AEO Clusters

Answer engines assemble a response from several sources. A cluster that covers
every sub-intent of a topic gets drawn on repeatedly; one that covers a single
query gets drawn on once, if at all.

This builds that cluster. It replaces the TOFU/MOFU/BOFU frame, which describes
a sales funnel rather than how a retrieval system reads a topic.

## When to use
- Planning content around a pillar keyword.
- Restructuring an existing site into thematic clusters.
- Finding the gaps in coverage against competitors.
- Optimising for visibility inside AI answers rather than blue links.

What is the AEO Clusters skill?

The AEO Clusters skill is how Moonrank's GEO Agent plans a topic for answer engines. It replaces TOFU/MOFU/BOFU — a description of a sales funnel — with the three intents a retrieval system actually distinguishes: Know-Simple for extractable facts, Know for explanations it synthesises, and Do for the tasks a reader or an autonomous agent wants to complete.

The output is at least fifteen satellite pages, each with exactly one target query, a page format, a schema type and a place in the linking map. The distribution matters as much as the list: a cluster that is all Know pages gets cited for explanations and never for anything a buyer does.

It's written as a SKILL.md, a plain-language instruction format that people and AI agents can both follow. Read it to plan your own cluster, hand it to a content lead as a brief, or let the GEO Agent build it for your pillar keyword.

See it in action

From input to fix list

1. 1

   You name the pillar keyword

   The topic to own, the sector, and whether a real tool can be built.

2. 2

   Moonrank maps the sub-intents

   Every question in the topic, sorted into Know-Simple, Know and Do.

3. 3

   It generates the cluster

   At least 15 satellite pages, one target query each, with format and schema assigned.

4. 4

   It designs the linking and order

   Satellites to pillar, Know to Do, and a roadmap that puts effort where it pays.

Everything it checks

When to reach for it

• Plan a topic so answer engines can draw on all of it.
• Restructure a scattered library into thematic clusters.
• Find which sub-intents your coverage misses entirely.
• Prevent cannibalization before a single page is written.
• Balance a plan that is all explanation and no action.

Frequently asked questions