AI Visibility Report skill

The skill file

---
name: ai-visibility-report
description: Report how visible a brand is inside AI-assistant answers — mention share and citation share kept separate, per engine and per prompt, against competitors, with GEO-specific next actions.
owner: Moonrank GEO Agent
---

# AI Visibility Report

Two numbers, never merged: how often the brand is **named** in an AI answer,
and how often its domain is **cited** as a source. A brand can be mentioned
constantly and cited never, and that is a different problem from the reverse.
This report keeps them apart, breaks them down by engine and by prompt, shows
who gets cited instead, and ends with actions that earn citations rather than
rankings.

## When to use
- "Are we visible in AI search?" needs a number for a monthly review.
- A competitor is suddenly recommended everywhere and nobody knows for what.
- Before and after a GEO content push, to prove it moved something.
- The AI Visibility tile shows a score and someone asks what is behind it.

What is the AI Visibility Report skill?

The AI Visibility Report skill is how Moonrank's GEO Agent reads the results of its own visibility checks. It keeps two numbers strictly apart — how often the brand is named in an answer, and how often its domain is cited as a source — because a brand can be mentioned constantly and cited never, and that is a different problem from the reverse.

It breaks both down by engine and by prompt, flags every prompt where the brand is invisible across all engines, maps which domains the engines cite instead, and computes share of voice against competitors. The actions at the end are tied to those findings: a prompt to target, a source to earn a placement on, a competitor citation to match.

It's written as a SKILL.md, a plain-language instruction format that people and AI agents can both follow. Read it to understand what the AI Visibility score is made of, hand it to a client as the method behind their number, or let the GEO Agent produce the report from your workspace.

See it in action

From input to fix list

1. 1

   Moonrank reads the latest checks

   Every tracked prompt's most recent result per engine, with failed checks excluded rather than zeroed.

2. 2

   It separates mention from citation

   Two shares, never merged except inside the clearly labelled AI Visibility Score.

3. 3

   It breaks down by engine and prompt

   Where the brand is strong, where it is weak, and every prompt where it is invisible.

4. 4

   It maps the citation landscape

   Who the engines cite instead, competitor share of voice, and actions tied to each gap.

Everything it checks

When to reach for it

• Explain what an AI Visibility score is made of.
• Find the prompts where the brand is invisible on every engine.
• See which competitor an engine recommends instead, and for what.
• Prove a GEO content push moved something.
• Turn a near-zero result into a target list rather than a thin report.

Frequently asked questions