Content Outline skill

The playbook Moonrank's Writer Agent uses to build the structural skeleton of a piece before drafting — heading hierarchy, the question each section answers, and what proof goes where.

Download the methodology, see how the agent structures an argument, or run it live inside the Writer Agent.

Category
Writer
Agent
Writer Agent
Format
content-outline.md
Price
Free to download

The skill file

content-outline.md
---
name: content-outline
description: Build the structural skeleton of a piece before drafting — heading hierarchy, the question each section answers, and what proof goes where.
owner: Moonrank Writer Agent
---

# Content Outline
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About this skill

What is the Content Outline skill?

The Content Outline skill is how Moonrank's Writer Agent decides the shape of a piece before a paragraph exists: the direct answer up top, one heading per reader question, and the specific proof each section must carry.

It's written as a SKILL.md, a plain-language instruction format that people and AI agents can both follow. Read it to outline your own drafts, hand it to your writers as the standard, or let the Writer Agent build outlines from your briefs and draft against them.

Downloading the playbook is free with a Moonrank account. Turning every brief into an outline and every outline into a draft, on a schedule, is what the Writer Agent does.

Example

See it in action

You ask

“Our drafts are 2,500 words and readers bounce before the point. How do we fix the structure?”

Agent does

Your last five posts bury the direct answer at word 900, behind three sections of context nobody searched for. The outline fix: answer in the first 80 words, then twelve H2s become seven — each phrased as the question it answers, each with one assigned proof point and a 250-word budget. Same topic, half the length, and the headings alone now carry the argument.

How it works

From input to fix list

  1. 1

    You provide the query and angle

    The query the piece should win, the argument it makes, and who it's for.

  2. 2

    Moonrank lists the reader's questions

    Every question that must be answered before the reader acts, in the order they'd ask them.

  3. 3

    It builds the heading tree

    One H2 per question, phrased the way a reader would search it, with H3s only where needed.

  4. 4

    It places proof and budgets

    Each section gets its stat, example, or asset — and a word budget so nothing sprawls.

What's included

Everything it checks

Answer-first opening

The direct answer to the query in the first paragraph, stated as one claim.

Question-led headings

Every H2 paired with the reader question it answers, in asking order.

Proof assignment

The specific stat, example, or screenshot each section must contain.

Word budgets

A rough per-section budget that stops any one section eating the piece.

Cut-and-merge pass

Sections the angle doesn't need are deleted; duplicate questions are merged.

Headings-only test

The heading tree read alone must tell the whole argument before drafting starts.

Use cases

When to reach for it

  • Stop drafts from inventing their structure mid-sentence.
  • Bridge the gap between a good brief and a publishable draft.
  • Get two writers to produce the same shape of article from one plan.
  • Cut a 2,500-word ramble to the length the answer actually needs.
  • Give an AI agent a skeleton tight enough that the draft comes back on-angle.
Questions

Frequently asked questions

It's the Writer methodology Moonrank's Writer Agent follows — written out step by step, so you can read exactly how the work gets done rather than trusting a black box.

A plain-language instruction file that both people and AI agents can follow. Open it in any editor, paste it into Claude or ChatGPT, or drop it into an agent framework that reads skill files.

Yes. Every skill file is free with a Moonrank account — we ask for an email, not a credit card. Running the skill continuously against your site is what the paid product does.

Absolutely. The file is yours to adapt. Hand it to your team as a standard, run it manually, or point your own agent at it. Nothing in it depends on our platform.

The Writer Agent runs this methodology against your site on a schedule, prioritizes what it finds, and ships copy-ready fixes — no manual runs, no downloads to manage.

Related skills

Pair it with these skills

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