Product Description skill

The skill file

---
name: product-description
description: Turn product specs into a scannable, benefit-led description that helps a shopper decide quickly.
owner: Moonrank Writer Agent
---

# Product Description

A shopper gives a product description seconds, not minutes. Its job is to
translate specs into the one or two reasons this product fits this buyer —
and make the deal-breakers easy to check.

## When to use
- Descriptions are pasted manufacturer specs, and conversion shows it.
- Products get added to cart, then abandoned when a question goes unanswered.
- You have hundreds of SKUs and need one repeatable structure, not artisanal copy.

## Inputs
- **Required:** the spec sheet and the buyer the product is for.
- **Optional:** review excerpts, return reasons, and the products shoppers compare it against.

What is the Product Description skill?

The Product Description skill is how Moonrank's Writer Agent rewrites a spec sheet for the person actually shopping: who the product fits, the three specs that matter translated into their consequences, and the deal-breaker questions — sizing, compatibility, care — answered where the shopper looks.

It's written as a SKILL.md, a plain-language instruction format that people and AI agents can both follow. Read it to rewrite your bestsellers by hand, use it as the standard for your catalog, or let the Writer Agent apply it across every SKU.

Downloading the playbook is free with a Moonrank account. Applying one structure to hundreds of products and keeping it aligned with reviews and returns data is what the Writer Agent does.

See it in action

From input to fix list

1. 1

   You provide the spec sheet

   The raw specs, the buyer, and — if you have them — reviews and return reasons.

2. 2

   Moonrank picks what matters

   The 3 specs that decide the purchase for this buyer, chosen over the ones that fill space.

3. 3

   It translates and structures

   Each spec stated as its consequence, in a fit line, benefit bullets, and a checkable spec block.

4. 4

   It answers the deal-breakers

   Sizing, compatibility, and care answered where the shopper looks — driven by returns data.

Everything it checks

When to reach for it

• Replace pasted manufacturer specs with copy that converts.
• Cut returns caused by questions the page never answered.
• Standardize one description structure across hundreds of SKUs.
• Rewrite bestsellers first, using reviews as the source of phrasing.
• Give a marketplace listing a fit line that stops the scroll.

Frequently asked questions